Setting Up WordPress

February 25, 2013 · 0 comments

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I love WordPress. It rocks. It allows a non-developer type like me to create a damn good looking website at an affordable price.

I see so many small businesses and non-profits shying away from the self-hosted WordPress site. Some use a free tool (and you get what you pay for) while others pay way too much to have someone else create a basic content site.

Well, I’m here to help. I am going to walk you through how you can easily set up your own WordPress site. Read more →

Three Essential Elements For Writing Online

February 22, 2013
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You may have a great message. Your content can be well targeted and well thought out. But if you don’t do these three basic things when writing online, your audience may never read what you write.

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Trust At Work

February 15, 2013
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I’ve been thinking about the role of trust at work. As you likely know, the northeast, especially Connecticut, was pounded by a blizzard that began Friday morning and wrapped up Saturday. I observed two opposite responses from two different companies. Company A emailed staff on Friday and reminded them to be safe. This company told employees to evaluate their individual situation and take the appropriate steps for their commute. Company B also told employees to be safe. It then communicated that work was closing mid-afternoon on Friday, and anyone wanting to leave earlier should put in to use that as [...]

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School Social Media Policy

February 12, 2013
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Public schools and education are an interest of mine. I see lots of areas where internet marketing tools, especially social media can support schools’ goals. But many schools are not taking advantage of the opportunity social presents. I suspect one reason schools don’t use social media more is that it seems too risky. Will the schools have to deal with negative comments from the community? Will teachers and staff say worrisome things?

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Who Should Evaluate Your Online Presence?

February 8, 2013
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In the world of digital communications, you have to constantly try things, measure and adjust. The phrase “fail faster” means that you need to test different things to find out what doesn’t work (and what does) quickly. How do you know what’s working? What’s the best way to evaluate your online presence? Let’s start with “who”.

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