About Me

Laura OrbanI’ve been working on the web for 16 years. I’ve built and managed websites, run interactive marketing campaigns, done search and social media consulting, managed e-mail campaigns and just about everything else in the world of internet marketing.

There are three things that makes working with me a good experience:

1. I explain things in simple terms. I don’t use industry jargon, or worse, fluffy, nonsense talk (the kind where whole sentences can actually have no substantive meaning). When you work with me, you’ll understand exactly what I mean, and I’ll make sure I understand you just as well.

2. I address the business and organizational issues required to make internet marketing effective. There’s no magic to opening a Twitter account. Much of the work of creating an effective internet marketing plan is in making sure the organization is ready to market to and interact with people online. We’ll look at the whole picture to ensure that your internet marketing program is successful.

3. I understand that people aren’t looking to be sold. People want your story. They want to feel a connection to your business, your products, your cause or your candidate. Non-profits aren’t the only ones who can inspire. I help you find your story and tell it online.

Professional Experience

I have been working on the web since 1995 when I joined IBM. I developed and managed a portion of IBM’s website, and ran several of its interactive marketing programs for a number of years.  I became an internal consultant in 2000, working with IBM brands and business units to improve their web presence and interactive marketing programs.

My projects have covered:

  • creating interactive marketing programs and goals
  • helping marketing teams understand how to apply design standards and best practices
  • usability reviews  – does this work and can it work better?
  • planning and executing usability tests
  • search engine optimization reviews
  • social media program analysis
  • creating and implementing a metrics program

I have an MBA in Management from Pace University and a BA in Psychology from SUNY Stony Brook.

Fun Stuff

I’m a Mom to 2 awesome children. I’m also a new triathlete and a perpetual volunteer. I work with my children’s schools, I manage the interactive program and websites for a research foundation devoted to a rare genetic disorder. I am the co-founder of a network that uses social tools to inform local parents about political issues affecting their families to increase voter participation. I’m also an animal lover, sharing a home with 2 large, crazy, wonderful rescue dogs.

Have questions? Need help? Contact me.

 

Disclosure: This is a personal site written and edited by me. Although I am an IBM employee, the content of this site is my own and does not necessarily reflect IBM’s positions, strategies or opinions. I speak for myself and not for IBM when authoring content on this site, or elsewhere on the internet.