Social business is the phrase of the day. The fact that it’s used in so many ways suggests that we don’t have agreement about what it is. I’ve considered whether it’s real, and I’m not the first to ask that question. Others debate who is qualified to provide social business consulting. When a phrase appears out of nowhere but is widely touted as the most important thing a business can do for survival, we owe it to ourselves and our customers to be really precise about the definition. When we have trouble defining something, we tend to offer examples. When [...]
I'm an internet marketing consultant and a 16 year veteran of the internet marketing industry. My roles have spanned digital strategy, website management, search engine optimization, social media marketing and business process management. I'm fascinated by the way internet technologies change how we learn, vote, shop and give. 
