The web is fast, right? We can create content and make changes quickly. Direct mail, advertising and events all take time to plan and execute, but putting up a new page can be done quickly. Right? Yes and no. While it’s often technically possible to create a new page quickly, some early planning will make your page much more useful. These are some of the steps I consider: Strategy: who is this content for, what does it need to communicate and what is our goal in creating it? This is always the first question because the answers drive many of the [...]
I'm an internet marketing consultant and a 16 year veteran of the internet marketing industry. My roles have spanned digital strategy, website management, search engine optimization, social media marketing and business process management. I'm fascinated by the way internet technologies change how we learn, vote, shop and give. 
