Internet Marketing Basics

Just getting started in internet marketing? Do you have experience with marketing but not necessarily marketing online? Start with the basics. Learn how to use the tools, how things work and what makes internet marketing effective.

Are You A Smart Adopter? Six Questions To Find Out

November 19, 2011

Adopting technology early isn’t for everyone. If technology is your business, you might be an early adopter. But for many businesses and organizations, when it comes to internet marketing tools your goal should be smart adoption, not simply early adoption. Internet marketing is still marketing. The tools offer us different ways to communicate with our community. Some of these tools will having staying power and prove to be useful. Some are just the flavor of the month and won’t be worth your time and money. How can you tell the difference? Ask yourself these six questions. 1.Is my audience there? This [...]

Share on TwitterShare on TumblrSubmit to StumbleUponSave on DeliciousDigg This
Read more →

TempurPedic: It’s Time To Wake Up

October 26, 2011

I just saw this TempurPedic commercial for the first time: Although I probably could use a new mattress, that’s not why it caught my eye. I was interested in the confidence with which TempurPedic directs us to check Twitter and Facebook to see what people are saying about their mattress. This must be a company that is not only listening, but also engaging. They must be sure that people love their product to make that the focus of their ad campaign. Right? So I checked. What I learned from reading their Facebook page was that they seem to have a [...]

Share on TwitterShare on TumblrSubmit to StumbleUponSave on DeliciousDigg This
Read more →

Can Anyone Understand You?

October 13, 2011

Communication requires two people to speak the same language. This is true literally and figuratively. But time and again I see websites using industry jargon that sounds foreign to anyone outside the company. It’s an easy mistake to make. When you work in an industry for a long time, the terms become second nature. Acronyms are used so often that people forget what they stand for, if they even knew in the first place. Industry terms are often the most expedient way to communicate a problem, solution or idea. And company language becomes so ingrained in employees, we forget that [...]

Share on TwitterShare on TumblrSubmit to StumbleUponSave on DeliciousDigg This
Read more →

Are You The Baby Tomato?

October 11, 2011

You know the joke about the tomato family on a walk. The baby tomato is moving too slowly, the Papa tomato goes back, stomps his foot and says “catch up” (ketchup). It’s funnier in person. The reality today is that information moves fast. We carry phones that give us instant access to email, Facebook, Twitter, text and of course, the phone. We can contact anyone we know, and in most cases everyone we know at any time. News is available constantly, on multiple channels, from multiple websites, twitter feeds and other vehicles. If you want to know something, Google it. [...]

Share on TwitterShare on TumblrSubmit to StumbleUponSave on DeliciousDigg This
Read more →

User Does Not Equal Customer

October 6, 2011

I recently shared a great article on Facebook which sparked some discussion. The article was about how Facebook’s users are not the customer, we’re the product. Facebook’s customers are the companies to which it sells advertising. To sell advertising effectively, Facebook needs our data. And we give it to them. We give it to them when we update our status. We give it to them when we share photos. We give it to them when we update our preferences with the books, movies and music we like. We give it to them when we share data from other applications with Facebook. We [...]

Share on TwitterShare on TumblrSubmit to StumbleUponSave on DeliciousDigg This
Read more →