If you’re using social media as an individual or a small organization, you probably have just one account on each of your key social networks. But when your organization is larger or more complex, it can be hard to know how many accounts to have. For example, IBM has lots of Twitter accounts depending on the brand, business unit or country. In working with local government, the same question arises. Do we offer one Facebook page for the town? One for the town and one for the Board of Education? If you offer one account when you really need several, [...]





I'm an internet marketing consultant and a 16 year veteran of the internet marketing industry. My roles have spanned digital strategy, website management, search engine optimization, social media marketing and business process management. I'm fascinated by the way internet technologies change how we learn, vote, shop and give. 




