How Many Social Media Accounts Should Your Organization Have?

January 26, 2012
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If you’re using social media as an individual or a small organization, you probably have just one account on each of your key social networks. But when your organization is larger or more complex, it can be hard to know how many accounts to have. For example, IBM has lots of Twitter accounts depending on the brand, business unit or country. In working with local government, the same question arises. Do we offer one Facebook page for the town? One for the town and one for the Board of Education? If you offer one account when you really need several, [...]

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Highlighting Others Helps You

January 24, 2012
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You can’t drop in and out of social media any more than you can drop in and out of healthy eating, exercise or an in-person relationship. Showing up some of the time won’t cut it. What’s daunting to people about being present on social tools day in and day out is often the idea that they don’t have something brilliant or witty to say every day. Most of us don’t. But that’s ok. You don’t have to dazzle every day with something original. In fact, what works best is when you spend more time promoting the work of others than [...]

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Showing Up

January 12, 2012
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Whether you are using the internet to build relationships for personal networking purposes, for your business, for your non-profit or for any other reason, you have to be consistent. You have to be there, day in and day out putting in your time. You can’t drop in now and then for a sprint and expect it to feel good or produce results. It won’t. You already know this is true. You can’t eat healthy one day a week and pig out the other 6. You can’t exercise once a month and be fit. You can’t make the birthday phone call [...]

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We Are All Jerks

January 10, 2012
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Organizations big and small are getting in the social media game, even if they aren’t quite sure what their success metrics are. Twitter is integrated into the iPhone’s OS. Our phones have cameras, we can shoot photos and video everywhere we go. We check in. We share where we go, what we ate, what we saw and who was there. Facebook Timeline makes us feel like our whole life should be documented from start to finish in photos and status updates. The message is clear: be social. But if you make a mistake, we jump. Accidentally tweet something you meant [...]

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Where Are The New Ideas?

January 6, 2012
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Last night as I was watching Jersey Shore (not even going to lie about it), I saw a commercial for MTV’s new show. It looks like a show about a few twenty somethings living in the city, falling in love, trying to make sense of their lives and work. The characters look clever, irreverent and witty. They’re enough like us so that we can identify with them, but funnier and better looking. Which was Friends. Or How To Make It In America. Or 20 other shows, some that didn’t quite make it. Yesterday I read and reposted something Chris Brogran wrote [...]

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