Relationship Building

Your website, email, social media and search efforts all come together to help you do one thing: build relationships.

Showing Up

January 12, 2012
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Whether you are using the internet to build relationships for personal networking purposes, for your business, for your non-profit or for any other reason, you have to be consistent. You have to be there, day in and day out putting in your time. You can’t drop in now and then for a sprint and expect it to feel good or produce results. It won’t. You already know this is true. You can’t eat healthy one day a week and pig out the other 6. You can’t exercise once a month and be fit. You can’t make the birthday phone call [...]

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Four Reasons You Don’t Want To Ask For My E-Mail Address

November 29, 2011

Last week I saw the teaser for an article that looked interesting. It claimed to provide me with talking points I’d need to win the political debate that was sure to arise around the Thanksgiving table. I came across the article via Twitter and clicked the link. Who doesn’t want to win an argument, right? I did not get the article. Instead, I got a page asking me for my email address. Before I could have the content, I had to provide some personal information. Big mistake. I closed the window and moved on. Let’s look at where this group [...]

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Word Of Mouth, Then And Now

October 14, 2011

Once upon a time, when I needed my Mom needed to hire someone, she would do one of two things. She’d either crack open the phone book and start making calls, or she’d ask her friends for a recommendation.The printed phone book has pretty much become a tree-slaughtering nuisance (though there are some creative ways to use it if you’re interested). Even my Mom has abandoned the printed phone book and can rock a search on her Droid. We do ask friends for recommendations today but the way we do it has changed, and if small businesses want customers, you need [...]

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Rule One Of Email Marketing

October 12, 2011

There are so many questions when it comes to email marketing. How do I write a compelling subject line? How often should I email? Should I use an autoresponder? But the most important thing you’ll do has nothing to do with those things. It’s the first rule of email marketing. Get permission. What does it mean to have permission? I’ll tell you what it doesn’t mean. Using your website to complete a task doesn’t mean I’ve given my permission. Receiving my receipt electronically doesn’t mean I’ve given my permission. E-mailing you with a question doesn’t mean I’ve given my permission. [...]

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