Protecting An Audience

This post is more for people who haven’t built an audience than those who have, though either may find it useful. Building an audience is┬áhard. Finding your people, getting their attention, giving them useful, relevant information, and keeping them engaged is no small feat. It takes thought, time and a lot of work on a […]

In Marketing and Politics

I’m quite involved with local politics here in my little town. Like in most places, we have to overcome the challenge of an uninformed and unengaged electorate. We find that not only don’t people know what’s happening in local government, but they don’t want to know. They don’t want the details of the latest Board […]

How To Use Your Local Patch Effectively

I recently outlined some issues I see with many Patch sites. With that said, can you use the Patch effectively as part of a communications strategy, and if so, how? The answer to the first question (can you use The Patch effectively) is, as always, it depends. As with any social site, you need to […]

Consistency, Not Perfection

Chris Brogan recently wrote a post about how to create content all the time. That post (which is worth the read) set off a light bulb for me. The idea is that creating content is not about creating something perfect with every post, video, photo and tweet. Instead, think about who you’re trying to serve […]

Be Awesome? How About “Be Interesting”

To be successful, you have to “be awesome”, right? I’ve even heard and read various attempts to define being awesome. What sets people apart online is not just general awesomeness. It’s being interesting. There are plenty of ways to get information. You can find and follow experts, search online, read blogs or even read a […]