Social media continues to have an increasing role in political discussions. As elected officials adopt social tools as part of a communications and campaign strategy, should they manage their own accounts directly? I say, unequivocally yes. There seems to be a few management options of social media accounts. There’s the Presidential option of having an account in your name which is managed by someone else, though the occasional, personal tweet is marked with initials so that users know it’s from you. This works if you’re the President, because the public expects that you’re a little busy, and the promise of an intermittent direct [...]
I'm an internet marketing consultant and a 16 year veteran of the internet marketing industry. My roles have spanned digital strategy, website management, search engine optimization, social media marketing and business process management. I'm fascinated by the way internet technologies change how we learn, vote, shop and give. 
