Protecting An Audience

This post is more for people who haven’t built an audience than those who have, though either may find it useful. Building an audience is┬áhard. Finding your people, getting their attention, giving them useful, relevant information, and keeping them engaged is no small feat. It takes thought, time and a lot of work on a […]

The Single Biggest Problem With Most Internet Marketing Campaigns

I’ve been doing this for a long time. I started in the internet marketing field before there was Google (we had Alta Vista – anyone?) I’ve been doing this before there was Facebook, Twitter, Instagram and iPhones. I’ve seen a lot of internet marketing campaigns in my 19 years. You might think that the big […]

Why Wishy Washy Doesn’t Cut It

Be honest with me. Are you wishy washy? Indecisive? A fence rider? Not sure? Let me help you. You are. Being wishy washy is a real problem online. Whether you use the phrase “personal brand” or you prefer the less-inflated “reputation”, people want to know YOU. Who are you? What do you like and dislike? […]

The Confidence Required To Blog

As I’ve thought through ideas for writing posts, I am plagued with one thought – “No one is going to want to read that“. It’s boring. I won’t explain it well. No one who doesn’t know me will care. But I thought about other people’s writing, and blog posts I’ve read that stand out for […]

My Work Story

I talked about writing other people’s work stories as a way to help people figure out what they want to do with their lives. I might as well start by sharing my own. I never knew what I wanted to do. I studied Psychology in college because, as the daughter of two social workers, it […]