I’ve been doing this for a long time. I started in the internet marketing field before there was Google (we had Alta Vista – anyone?) I’ve been doing this before there was Facebook, Twitter, Instagram and iPhones. I’ve seen a lot of internet marketing campaigns in my 19 years. You might think that the big […]
One of the best pieces of advice I’ve read about writing went something like this: Use the number of words you need to make your point and not one more. Easier said than done. We love to add extra words. Use flowery language. We love to hear ourselves talk, even when we write.
You may have a great message. Your content can be well targeted and well thought out. But if you don’t do these three basic things when writing online, your audience may never read what you write.
Communication requires two people to speak the same language. This is true literally and figuratively. But time and again I see websites using industry jargon that sounds foreign to anyone outside the company. It’s an easy mistake to make. When you work in an industry for a long time, the terms become second nature. Acronyms […]