The Single Biggest Problem With Most Internet Marketing Campaigns

I’ve been doing this for a long time. I started in the internet marketing field before there was Google (we had Alta Vista – anyone?) I’ve been doing this before there was Facebook, Twitter, Instagram and iPhones. I’ve seen a lot of internet marketing campaigns in my 19 years. You might think that the big […]

Who Benefits From Internet Marketing?

I find the fancy terms for Internet Marketing (inbound marketing, content marketing, content strategy, etc) tend to evolve from and churn around in the circles in which those who work with larger companies tend to run. I don’t hear my local YMCA or the mompreneur talk about “social strategy”. They ask how they can use […]

Tint WordPress Plugin Review – Social Media Aggregator

The Tint Social Media Aggregator plugin for WordPress is really handy. I have a client who was asking for exactly this type of functionality and I didn’t think it existed in a plugin. Not only does it exist, but Tint makes it easy to use and displays nicely. We generally think of our website as […]

How To Make Online Ranting Matter

I love my town. But I can’t say that I’ve had my proudest moments over the past few weeks when we elected a First Selectman (like a Mayor) who we soon found out was being charged by a former employer with felony embezzlement and petit larceny. Nor can I┬ásay my proudest moment was when a […]

Stupid Comments on Social Media and Forgiveness

On Saturday, a PR executive for IAC was leaving for vacation when she tweeted this: She then boarded the plane for a 12 hour flight during which she did not access the internet. All hell broke loose. The internet was on fire with outrage, and speculation about what would happen to her when she landed […]