Avoiding The Social Media Echo Chamber

When it comes to spreading information or ideas, social media has a potential problem. Your social networks can be an echo chamber. Consider this. Aside from friends in real life, who do you follow on Facebook, Twitter, Pinterest, etc.? People with common interests, right? If you’re like most people, you probably don’t go out of […]

Quality or Bargain?

Do you want your customers to feel like they got a bargain? Or do you want them to feel like your product was worth the price? We’ve been to Disney twice since having children. It’s expensive. But everything is done so well, we feel like it’s worth the money. Service is impeccable. The attention to […]