Why Wishy Washy Doesn’t Cut It

Be honest with me. Are you wishy washy? Indecisive? A fence rider? Not sure? Let me help you. You are. Being wishy washy is a real problem online. Whether you use the phrase “personal brand” or you prefer the less-inflated “reputation”, people want to know YOU. Who are you? What do you like and dislike? […]

Be Awesome? How About “Be Interesting”

To be successful, you have to “be awesome”, right? I’ve even heard and read various attempts to define being awesome. What sets people apart online is not just general awesomeness. It’s being interesting. There are plenty of ways to get information. You can find and follow experts, search online, read blogs or even read a […]