Who Benefits From Internet Marketing?

I find the fancy terms for Internet Marketing (inbound marketing, content marketing, content strategy, etc) tend to evolve from and churn around in the circles in which those who work with larger companies tend to run. I don’t hear my local YMCA or the mompreneur talk about “social strategy”. They ask how they can use […]

Who Should Evaluate Your Online Presence?

In the world of digital communications, you have to constantly try things, measure and adjust. The phrase “fail faster” means that you need to test different things to find out what doesn’t work (and what does) quickly. How do you know what’s working? What’s the best way to evaluate your online presence? Let’s start with […]

Word Of Mouth, Then And Now

Once upon a time, when I needed┬ámy Mom needed to hire someone, she would do one of two things. She’d either crack open the phone book and start making calls, or she’d ask her friends for a recommendation.The printed phone book has pretty much become a tree-slaughtering nuisance (though there are some creative ways to […]

Are You The Baby Tomato?

You know the joke about the tomato family on a walk. The baby tomato is moving too slowly, the Papa tomato goes back, stomps his foot and says “catch up” (ketchup). It’s funnier in person. The reality today is that information moves fast. We carry phones that give us instant access to email, Facebook, Twitter, […]