Avoiding The Social Media Echo Chamber

When it comes to spreading information or ideas, social media has a potential problem. Your social networks can be an echo chamber. Consider this. Aside from friends in real life, who do you follow on Facebook, Twitter, Pinterest, etc.? People with common interests, right? If you’re like most people, you probably don’t go out of […]

The Single Biggest Problem With Most Internet Marketing Campaigns

I’ve been doing this for a long time. I started in the internet marketing field before there was Google (we had Alta Vista – anyone?) I’ve been doing this before there was Facebook, Twitter, Instagram and iPhones. I’ve seen a lot of internet marketing campaigns in my 19 years. You might think that the big […]

Why Wishy Washy Doesn’t Cut It

Be honest with me. Are you wishy washy? Indecisive? A fence rider? Not sure? Let me help you. You are. Being wishy washy is a real problem online. Whether you use the phrase “personal brand” or you prefer the less-inflated “reputation”, people want to know YOU. Who are you? What do you like and dislike? […]

Who Benefits From Internet Marketing?

I find the fancy terms for Internet Marketing (inbound marketing, content marketing, content strategy, etc) tend to evolve from and churn around in the circles in which those who work with larger companies tend to run. I don’t hear my local YMCA or the mompreneur talk about “social strategy”. They ask how they can use […]

Tint WordPress Plugin Review – Social Media Aggregator

The Tint Social Media Aggregator plugin for WordPress is really handy. I have a client who was asking for exactly this type of functionality and I didn’t think it existed in a plugin. Not only does it exist, but Tint makes it easy to use and displays nicely. We generally think of our website as […]