How To Make Online Ranting Matter

I love my town. But I can’t say that I’ve had my proudest moments over the past few weeks when we elected a First Selectman (like a Mayor) who we soon found out was being charged by a former employer with felony embezzlement and petit larceny. Nor can I┬ásay my proudest moment was when a […]

Stupid Comments on Social Media and Forgiveness

On Saturday, a PR executive for IAC was leaving for vacation when she tweeted this: She then boarded the plane for a 12 hour flight during which she did not access the internet. All hell broke loose. The internet was on fire with outrage, and speculation about what would happen to her when she landed […]

What To Do With Multiple Facebook Pages

Despite your best efforts, you may find yourself with overlapping or similar Facebook outposts. I say “outposts” for two reasons. One, Facebook should always be one of many places you go to interact with your audience, but never your home base. Two, you may have a Facebook Page, a Group, or even a personal page […]

School Social Media Policy

Public schools and education are an interest of mine. I see lots of areas where internet marketing tools, especially social media can support schools’ goals. But many schools are not taking advantage of the opportunity social presents. I suspect one reason schools don’t use social media more is that it seems too risky. Will the […]

Who Should Evaluate Your Online Presence?

In the world of digital communications, you have to constantly try things, measure and adjust. The phrase “fail faster” means that you need to test different things to find out what doesn’t work (and what does) quickly. How do you know what’s working? What’s the best way to evaluate your online presence? Let’s start with […]