Websites

Your website is the hub for all your online activities. What makes a website effective? What should the goals for a website be? How do you know if those goals are being met? The posts below will address these questions and many more.

Are You Missing Something Simple?

October 18, 2011

I don’t get my nails done regularly enough to know the name and phone number of the salon I like. Recently I wanted to find the salon I’d been to before, because they’d done a good job at a reasonable price. I wanted to call them before I went to see if we needed an appointment, and to make sure they were open. When I search for “nail salons” in my town, the 7 Google Place results  (the ones at the top of the page) are all on the main road in my town, and all within about 2 miles [...]

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The Dog, The Mailman and Website Analytics

October 17, 2011

Why do dogs bark at the mailman? Dogs bark to protect their home. The mailman comes close to a dog’s home every day. But from the dog’s perspective, there’s more. The dog barks. The mailman leaves. As far as the dog is concerned, his barking worked. The dog doesn’t know that the mailman was leaving anyway. He thinks it was his barking that did the trick, so the next day he barks some more, and look! It works again. The dog only sees what is happening but he doesn’t know why it’s happening. Are You The Dog? If you rely [...]

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