The Single Biggest Problem With Most Internet Marketing Campaigns

I’ve been doing this for a long time. I started in the internet marketing field before there was Google (we had Alta Vista – anyone?) I’ve been doing this before there was Facebook, Twitter, Instagram and iPhones. I’ve seen a lot of internet marketing campaigns in my 19 years. You might think that the big […]

Who Benefits From Internet Marketing?

I find the fancy terms for Internet Marketing (inbound marketing, content marketing, content strategy, etc) tend to evolve from and churn around in the circles in which those who work with larger companies tend to run. I don’t hear my local YMCA or the mompreneur talk about “social strategy”. They ask how they can use […]

Four Reasons You Don’t Want To Ask For My E-Mail Address

Last week I saw the teaser for an article that looked interesting. It claimed to provide me with talking points I’d need to win the political debate that was sure to arise around the Thanksgiving table. I came across the article via Twitter and clicked the link. Who doesn’t want to win an argument, right? […]

Rule One Of Email Marketing

There are so many questions when it comes to email marketing. How do I write a compelling subject line? How often should I email? Should I use an autoresponder? But the most important thing you’ll do has nothing to do with those things. It’s the first rule of email marketing. Get permission. What does it […]