The Single Biggest Problem With Most Internet Marketing Campaigns

I’ve been doing this for a long time. I started in the internet marketing field before there was Google (we had Alta Vista – anyone?) I’ve been doing this before there was Facebook, Twitter, Instagram and iPhones. I’ve seen a lot of internet marketing campaigns in my 19 years. You might think that the big […]

How Often Should I Blog?

The answer is 7. Wouldn’t it be nice if there were an easy answer like that? If I could just hand you a number and say, “this is it”. If that’s what you’re looking for from this post, stop reading. If you’re willing to think a little harder, let’s keep going. There’s a few factors […]

Be Brief

One of the best pieces of advice I’ve read about writing went something like this: Use the number of words you need to make your point and not one more. Easier said than done. We love to add extra words. Use flowery language. We love to hear ourselves talk, even when we write.

Setting Up WordPress

I love WordPress. It rocks. It allows a non-developer type like me to create a damn good looking website at an affordable price. I see so many small businesses and non-profits shying away from the self-hosted WordPress site. Some use a free tool (and you get what you pay for) while others pay way too […]

Three Essential Elements For Writing Online

You may have a great message. Your content can be well targeted and well thought out. But if you don’t do these three basic things when writing online, your audience may never read what you write.